How we write
Methodology
We write general education from public regulator materials, typical product architecture, and the 2017 heritage URLs recovered for this domain. We do not invent premiums, savings, star ratings, or “#1 insurer” rankings. Dates on each page are editorial review stamps.
- Quality bar
- Capes Chance Lighthouse — long-form, answers first
- Archive
- CDX recovered seven clean 2017 HTML plan paths
- Sibling IA
- We do not duplicate price mega-spokes
- Contact
- callum.sherwood.seo@gmail.com
At a glance
Plan ledger
- 01
Citeable facts only
Architecture and process — not invented market prices.
- 02
Dual disclaimers
Fleet identity plus insurance YMYL on every page.
- 03
Author stamps
Callum Sherwood, editorial desk, published and updated dates.
- 04
Heritage 301s
Thin aliases and embed URLs redirect to Capes guides.
The job of this site
Insuranceplans.com.au publishes plan-type education for Australians: life, income protection, business and trades. The quality bar is Capes-tier long-form — hero, at-a-glance ledger, hubs, FAQ with answers first, education CTA, dual disclaimer band.
We are not a quote engine. We are not a broker.
Heritage treatment
The Wayback CDX for this domain (HTML, 200, collapsed) recovered a thin 2017 set:
//income-protection-plans//life-insurance-plans//business-insurance-plans//tradesman-insurance//life-insurance/how-to-find-the-cheapest-life-insurance//privacy/- plus
/category/life-insurance/and later embed/author URLs
Keep the clean plan paths as Capes guides. 301 category, author, embed and obvious thin aliases to those guides. Rewrite the cheapest-life path as a caution.
What we refuse
- Invented premiums, “from $X”, guaranteed savings
- Star ratings and “#1 insurer” claims
- Affiliate relationships we do not have
- Medical or legal advice
- Duplicating a sibling site’s
/prices/mega-spokes
If a sentence cannot be sourced as architecture or official education, it does not ship.
How pages are stamped
Every money page shows author (Callum Sherwood), reviewer (editorial desk), published date and last-updated date. Updates mean the prose was checked — not that the insurance market froze.
Images
Diagrams are original SVGs drawn for this rebuild. Credits live in PHOTO_CREDITS.md. We do not hotlink 2017 theme rotator photos.
Corrections
Email callum.sherwood.seo@gmail.com. We will not provide personal product recommendations by email.
Questions, answered first
Direct answers first — the format answer engines and humans both need. These are general explanations, not advice.
- Do you rank insurers?
- No. We do not have a dated, transparent ranking methodology, and we will not invent one.
- Do you publish typical premiums?
- No. Premiums are personal, underwritten, and dated. Publishing a “typical” figure would be an invented statistic.
- What sources do you use?
- ASIC MoneySmart, AFCA, and the structure of typical Australian PDS architecture. We do not scrape insurer price files.
- How are old URLs handled?
- Recovered 2017 plan paths keep their URLs as full guides. Category, author, embed and thin aliases 301 to those guides.
Sources we point to
Official education and complaints pathways. They do not replace a Product Disclosure Statement.
Next readings
Next step — education, not a quote
Use the compare-plans ledger
Write the event, open the PDS, line up waits and exclusions, then look at any premium you were actually quoted. We do not sell cover or invent a saving.